Google Ads can help you grow your Business, Hence here I am.

I’m a Google ADS expert in Manjeri, Malappuram, Kerala. I can assist you for managing your business branding,

Companies of all sizes wants to get their names out there. Since millions of users worldwide are using different social media platforms, its the best and great way of promoting the company brand name and showcasing the company product and services online,
Google Ads is a powerful online advertising platform that allows businesses and marketers to connect with their target audience across several Google services. Utilizing a pay-per-click (PPC) model, Google Ads allows advertisers to create and display ads on Google’s search engine results pages, YouTube, the Google Display Network, and partner websites. With a comprehensive suite of ad formats, including search ads, display ads, YouTube ads, and shopping ads, businesses can tailor their campaigns to specific goals, whether it’s driving website traffic, increasing brand awareness, or boosting product sales. The platform’s robust targeting options, data analytics, and show-tracking tools empower advertisers to process their strategies continually. Google Ads serves as a flexible and measurable solution for businesses looking to reach future customers at many steps of their online journey.

A Google Ad expert in Manjeri can help you boost revenue.

5 Diffrent types of ads:

1. Search Ads:

A search ad is a type of online advertisement that appears on a search engine results page (SERP) when a user enters a fitting query. The most common platform for search ads is Google Ads, where advertisers offer certain keywords that are related to their products or services. When a user searches for a keyword included in the advertiser’s offer, the search ad may come into view at the top or bottom of the search results.

a. Keyword Research:
– Choose a mix of panel match, phrase match, and exact match keywords to reach a baggy audience.
– Identify proper keywords connected to your product or service using tools like Google Keyword Planner.
– Write an enchantment headline that includes your main keyword.
– Craft a brief and effective description that highlights the unique selling points of your product or service.
– Use ad addition (site link extensions, callout extensions, etc.) to provide additional information.
c. Landing Page Optimization:
– Ensure your landing page is relevant to the ad.
– Optimize the landing page for the user experience and alter it.
d. Budgeting and Bidding:
– Set a daily budget based on your advertising target.
– Choose a bidding policy that aligns with your objectives (e.g., manual CPC, target CPA).


2. YouTube Ads:

YouTube ads allow you to stretch out users on the video-sharing platform. There are disparate ad formats, including TrueView, skippable in-stream ads, and more.
a. Define your audience:
- Use detailed selection options to define your audience on YouTube.
- Consider demographics, interests, and user behavior.
b. Create engaging video content:
- Develop a visually attractive and charming video that communicates your message quickly.
- Use a clear call-to-action (CTA) within the video.
c. Ad Format Selection:
- Choose the proper ad format (TrueView, in-stream, or discovery ads) based on your campaign goals.
d. Budget and Bidding:
- Set a daily budget for your YouTube ads.
- Choose a bidding plan that aligns with your objectives.

3.Display Ads:

Display ads materialize on websites within the Google Display Network. They can include text, images, or both.
Visual Appeal: preparing visually appealing ad creatives that align with your brand.
Use high-quality images and compelling design.
b. Targeting Options: Use targeting options such as demographics, interests, and contextual targeting.
Consider remarketing to reach users who have visited your website.
c. Responsive Display Ads: Consider creating responsive display ads that automatically adjust to fit divergent ad spaces.
d. Budget and Bidding: Set a budget for your display ad campaign.
- Choose a bidding plan that suits your campaign objectives.

Display ad
Shopping ad

4 Shopping Ads:

Shopping ads display your products directly in Google search results.

a. Product Feed Optimization: Create and optimize a product feed with the correct information.
Include high-quality images and compelling product titles.
b. Campaign Structure: Sort your shopping campaigns based on product category or priority.
Set bid adjustments for high-performing products.
c. Negative Keywords: Use negative keywords to filter out immaterial traffic and improve targeting.
d. Budget and Bidding: Assign budgets based on product priorities.
- Choose a bidding plan that aligns with your goals.
5. Monitoring and Optimization: Commonly, monitor the performance of your ads.
Adjust bids, targeting, and ad creatives based on the shown data.
A/B tests different ad variations to identify the most effective elements.